The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed
Danielle Zilliox | 2001-06-04 00:00:00 | AMACOM | 256 | E-commerce
"To succeed today, businesses must be online!" scream the headlines. Owners and managers of smaller businesses know they need a Web site but often don't have the time to design and operate one themselves--or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.
The Get-Started Guide to E-Commerce is written for them--busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:
* The varying levels of e-commerce, and the promise and drawbacks of each
* Strategies--technical, legal, and financial--for actually getting online
* Techniques to keep costs low and still pack a marketing punch
* What not to do--including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.
The Get-Started Guide to E-Commerce helps newcomers to e-commerce maximize their potential online--and avoid joining the ranks of high-tech has-beens.
Reviews
I had a very limited understanding of computers, and this book was very easy for me to understand.The writer made an intimidating topic very simple and now I think I'm an expert.
Reviews
I bought three books to use in order to get fully acquainted with the electronic commerce field. Zilliox's was clearly the winner, and as a result of its broad(er) coverage, I was able to get everything I needed from this one title. It ended up being the only book that I actually used to really get started and implementing our web strategy. It's well written, concise and clear.
As a mid level manager, and working with executives in order to coordinate our small firm's entry onto the Web, I needed a concise guide and "how to" on the topic. This was the only book that I really needed; I'll donate the others to the library. The flow of information, website methodology and hints were very good. The author's writing style is inviting and pitched at the right level for someone who understands what the Internet is about, but who needs a better and deeper insight into how to approach it given the myriad choices that every business person is faced with. I rank the book at the top of the lot.
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