Fundamentals Of Logistics Management (The Irwin/Mcgraw-Hill Series In Marketing)
Lambert, Douglas; R Stock, James; Ellram, Lisa M. | 1997-01-01 00:00:00 | McGraw-Hill/Irwin | 622 | Management
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
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