A Business and Its Beliefs : The Ideas That Helped Build IBM
Thomas J. Watson | 2003-04-24 00:00:00 | McGraw-Hill | 108 | Company Profiles
The timeless business book that still brings perspective and guidance to today's bottom-line executives
When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder-- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.
The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.
Reviews
The IBM official biography have this to say about Thomas Watson Jr.
" During his leadership, IBM grew from a medium-sized business to one of the dozen largest industrial corporations in the world. When Mr. Watson became CEO in 1956, IBM employed 72,500 people and had a gross income of $892 million. When he stepped down in 1971, employees numbered more than 270,000 and gross revenue was $8.3 billion. Fortune magazine once called him "the greatest capitalist who ever lived."
It is a great book, though I initially had misgivings getting the book. Are the principles of 1963 applicable today? When I looked at the Amazon site, it was ranked 433,861 in sales, and I would be the first to review it. Uhmmmm... If I had not been so enamored by his story by another book, "Father , Son & Company" which he co-authored with Peter Petre, I would not have bought this one.
Notwithstanding, I will not hesitate to say it is still one of the most important book in building the foundation of a great corporation, much akin to the principles in the bestseller book "Built to Last" by Jim Collins (#31 in Amazon list) . Only it is less sensational, but written by a True Blue practitioner who can really claim to the saying, been there, done that. With plethoras of business books proliferating, it is important to see, before believing, that the authors recommendations match his accomplishments. Or else, there will always be the question -- if he knows the stock market so well, why is he writing the book instead of investing in Wall Street?
It is one of those rare books, that is as relevant today as it was published over 40 years ago. According to Watson in laying the foundation on the importance of beliefs ( we call it now VISION) , "
"the basic philosphy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organization structure, innovation or timing. All these things weigh heavily in success. Buthey are, I think, transcended byhow strongly the people believe in its basic precepts and how faitfully they carry them out."
What are these basic precepts? He outlined three:
- have respect for the individual
- give the best company service of any company in the world.
- pursue all tasks with the idea that they can be accomplished in a superior fashion
He says, " The relationship between man and the customer, their mutual trust, the importance of reputation, the idea of putting the customer first -- all these things, if carried out wth real conviction by a company can make a great deal of difference in its destiny."
He is a great man, and it is a great book, if only to review what we may have forgotten in our haste to accomplish our everyday tasks. He is a great manager, but the one thing that will always put him in my all time list of great people will be an incident when he refused a higher salary and bonuses from a grateful board saying his pay was already enough, and he said something that I hope I will always remember in my own quest for fulfillment and happiness --- " I do not want to be a pig. "
by wilson ng
www.bizdrivenlife.net
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