The Complete Book of Perfect Phrases for High-Performing Sales Professionals
Robert Bacal, Bill Brooks | 2009-01-01 00:00:00 | McGraw | 736 | Finances and Money
The Complete Book of Perfect Phrases for High-Performing Sales Professionals
By Robert Bacal, Bill Brooks
* Publisher: McGraw-Hill
* Number Of Pages: 736
* Publication Date: 2009-09-11
* ISBN-10 / ASIN: 0071636099
* ISBN-13 / EAN: 9780071636094
Product Description:
The Right Phrase for Every Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:
Lead Generation
* Turn cold calls into profitable relationships
* Expand your customer base
* Write engaging letters and e-mails
Sales Calls
* Get access to decision makers
* Present your product in compelling language
* Resist objections and stalling tactics
Customer Service
* Develop a rapport with every client
* Handle the most difficult of customers
* Close every conversation on a positive note
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